Who we are?

imooore, meaning “love more”, was founded by a group of young parents from software engineering, industrial designing, and marketing backgrounds, aiming to bring a bit MOOORE tender loving care to modern families and offer a great variety of well-made educational toys, which allow parents (like us) to spend more quality time with their kids.


What we believe?


Every child is different and deserve a unique personal development journey. Toys, as their best childhood friend, play a vital role in their development stages. We believe toys are not just about fun and entertainment - they can be functional, educational, and inspirational. imooore’s Triple MORE Values elaborated from A to C.

Achieve MORE
Our carefully selected products ranging from blocks to puzzles, from role play to science kit, which will help your kids achieve their development goals. Our logo has a symbolic totem design which represents encouragement and achievement.

Toys are not just for kids, but for the family to playing together and building bond. We are so proud to see lots of smiling faces after receiving our products.


Create More:

Creativity comes from training and imagination. We all love to building, resembling, and making our own little world from very young age. A wrench, a work bench, a doll house, etc, all the imagination and creativity start from the baby-steps.


What we do?

We encourage our customers to be mindful shoppers, just as we are conscious buyers and designers. Sourced from trusted top manufacturers, or purely designed by ourselves, our products are made with the highest level of integrity and in considered processes to minimize the impact on the environment, in the hope to make the world a better place for our future generations.


As a start-up, we care about every single customer and we are very proud to providing top level delivery, packing, and customer services. reviewed as Excellent in Trustpilot.


Our vision is to create an inclusive community where parents can share parenting experience and knowledge, exchange issues and concerns, and find support and resources. Never forget, we are here to make your life easier and happier. Care Now and Enlighten Future!